LA REDOUTE Maximizing the prospection

+20%

share of new customers

15h

hours saved each month

-10%

cost per new customer

Sector

Apparel and decoration

Localisation

Switzerland

Turnover

$750 million

Challenges

La Redoute expressed 3 major needs that TrackAd had to meet:

Analyze the contribution of each traffic channel to conversion paths through an attribution of the sales
Automate a daily collection of marketing investments for each traffic channel
Analyze the performance in terms of new customer recruitment per channel and compare with the history

Pauline Chollet

Traffic & CRM manager

“TrackAd was the perfect complement to our analytical solution. The platform has increased our analytical granularity and deepened our understanding of our recruitment actions. We were also able to provide access to our partners in order to harmonize reporting and optimize paid campaigns on KPIs from a single data source. Finally, we were able to shift the time saved through automation to high value-added actions.”

The solutions

Daily automated collection of investments from more than 20 traffic channels
Use of the different attribution tools to monitor the upper and lower funnel sources
Separation of marketing performances of the different channels according to the type of buyer: New Customer and Existing Customer
Management of the cost per new customer First click and Last click
Period-over-Period comparison of the performance of each channel to monitor the evolution of cost-centric KPIs
Implementation of performance segmentation with a focus on acquisition of new customers in order to concentrate budgetary investments on recruitment
Setting up access for partners to harmonize KPI monitoring