LA REDOUTE Maximizing the prospection

share of new customers
hours saved each month
cost per new customer


Apparel and decoration




$750 million


La Redoute expressed 3 major needs that TrackAd had to meet:

  • Analyze the contribution of each traffic channel to conversion paths through an attribution of the sales
  • Automate a daily collection of marketing investments for each traffic channel
  • Analyze the performance in terms of new customer recruitment per channel and compare with the history
Pauline Chollet
Traffic & CRM manager

“TrackAd was the perfect complement to our analytical solution. The platform has increased our analytical granularity and deepened our understanding of our recruitment actions. We were also able to provide access to our partners in order to harmonize reporting and optimize paid campaigns on KPIs from a single data source. Finally, we were able to shift the time saved through automation to high value-added actions.”

The solutions

  • Daily automated collection of investments from more than 20 traffic channels
  • Use of the different attribution tools to monitor the upper and lower funnel sources
  • Separation of marketing performances of the different channels according to the type of buyer: New Customer and Existing Customer
  • Management of the cost per new customer First click and Last click
  • Period-over-Period comparison of the performance of each channel to monitor the evolution of cost-centric KPIs
  • Implementation of performance segmentation with a focus on acquisition of new customers in order to concentrate budgetary investments on recruitment
  • Setting up access for partners to harmonize KPI monitoring

The results

Thanks to the new analysis possibilities offered by TrackAd, La Redoute has significantly improved its performance:

  • 20% increase in the share of new customers
  • 15 hours saved each month thanks to TrackAd’s automation tools
  • 10% reduction of cost per new customer

Let’s get in touch!

Let’s have a first discussion to understand your current online acquisition challenges.