

The BHV digital team had three goals they wanted to meet with TrackAd:
“TrackAd was able to set up this report, which was essential to the analysis of our new buyer cohorts. With the automated sending we receive the information we need for our analysis without even having to go to the platform. And we are now more efficient in identifying the most profitable acquisition levers. Thank you to the TrackAd team for listening, being flexible and responsive.”
In order to meet its objectives, BHV connected its TrackAd 360 to its data sources via API:
BHV also fed its TrackAd 360 with its CRM data via a CSV import file. This allowed them to connect information on buyers and their purchases with digital campaigns.
Then BHV and TrackAd worked together on the format of the report to make it easy to read and effective for analysis.
Finally, this report was integrated into BHV’s TrackAd 360 to be automated.
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