Marks & Spencer All data in one window

32 hours

saved per month

44%

CPO reduction

+10

of the connected sources

Sector

Clothing, footwear, and accessories

Localisation

Russia

Challenges

At the beginning of the collaboration with TrackAd Marks & Spencer set the following objectives:

Automated costs collection and their visualization in a single dashboard
Tracking of the most effective engagement channels
Ability to quickly react to CPO changes

Vitaly Chistyakov

Digital Performance Supervisor Marks&Spencer | GAP | Banana Republic Fiba Retail Group

“TrackAd’s interface is simple and intuitive, so it doesn’t take a lot of time to analyze the data structure. This tool helps to aggregate and examine the metrics that are important to us and react quickly to their changes. In addition, the TrackAd team took over the partner channel, which allowed us not only to free up time for strategic tasks, but also to achieve excellent results in the CPA direction.”

The solutions

TrackAd was connected to visualize key data in a single dashboard. Automated cost collection was set from Yandex.Direct, TikTok, Vkontakte, Google Ads, Criteo, Facebook, Yandex RTB, DV360.
TrackAd made it possible to track the most effective channels of engagement, thanks to statistics of channels by engagement (opening, closing, offline). In addition, an automated attribution report was set up, visualizing the best combinations of sources to attract more customers.
From the first months, by saving time for collecting statistics and by responding in a timely manner to changes in KPI for advertising campaigns, TrackAd managed to decrease CPO by 44% for paid sources