

The O2 Care Services marketing team worked with TrackAd to meet the following three objectives:
TrackAd was able to automate our internal report which is essential for analyzing our digital campaigns. The report is updated in one click and contains complete information both globally and for each campaign. This allows us to analyze our sources and campaigns from day to day and week to week. The time previously spent collecting information and updating the report is now spent analyzing and optimizing our campaigns. Congratulations to the TrackAd team for this solution!
In order to meet these objectives, TrackAd has connected to various data sources via API :
TrackAd has also enabled an automatic export via API of TrackAd data into Google Sheets. The destination file was created with pre-saved formulas. This way, TrackAd data integrates directly into the right cells of O2 Care Services’ internal reporting and provides the team with complete, detailed, daily campaign tracking.
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