

The cookie consent banner on Phildar’s website caused a sharp fall in the share of traffic tracked by Google Analytics.
Phildar saw a 30% loss of orders in Google Analytics. There was the same impact on the turnover used for the analysis of digital campaigns.
It had become a priority to integrate these orders to the performance of digital campaigns to make the right arbitrages on advertising investments.
“We were looking for a tool that would give us a view of our e-commerce performance in line with our actual performance, as we had it before our analyses were truncated due to opt-out. TrackAd met our needs! The analysis tables and comparison pages that now contain the complete information of our orders allow us to make detailed analyses by source, based on the mixed data of our analytical solution and our CRM.”
Let’s have a first discussion to understand your current online acquisition challenges.