RougeGorge Exporting marketing costs to Google Analytics

6
data sources in a single interface
24/7/365
automated data collection
200
hours per year by automating imports
RougeGorge

Sector

Fashion and lingerie

Localisation

France

Turnover

120 million euros

Challenges

  • Automatic collection of costs from 6 traffic sources on daily basis: Google Ads, Facebook Ads, Criteo, Bing Ads, MoJo, Adsteroid
  • Daily data export to Google Analytics
RougeGorge
Elise Decamp
Omnichannel traffic manager

“TrackAd did a perfect job of collecting costs from our advertising platforms and integrating it into Google Analytics. TrackAd Collector is an easy-to-use and powerful tool that saves a lot of time on importing ad campaigns’ spending, with a very responsive and proactive team.”

The solutions

  • Launching 6 collectors to collect data from paid traffic sources: Google Ads, Facebook Ads, Criteo, Bing Ads, MoJo, Adsteroid
  • Import of advertising investments, clicks, impressions and conversions in a simple and easy-to-use interface
  • For all traffic sources, data is collected at the most detailed level for each campaign: by utms source, medium, campaign, term and content
  • Import of data from Adsteroid platform by with Google Sheet collector

The results

  • Integration completed in 3 days
  • Daily data collection, 24 hours a day, 365 days a year
  • 200 hours per year saved thanks to automatic export of data to Google Analytics
  • 100% data reliability
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