Salt Mobile Automated collection of advertising investments

50 hours
saved per month thanks to automation
100%
data reliability
24/7/365
continuous data collection
Salt Mobile

Sector

Telecommunications

Localisation

Switzerland

Turnover

CHF 1 316 million

Challenges

Salt used TrackAd’s services to meet the following needs:

  • Automate the collection of data from multiple external sources
  • Aggregate these data daily and send them automatically in a single file
  • Easily track the results of marketing campaigns of Facebook Ads, Google Ads, Bing Ads and Criteo
Salt Mobile
Andrea Galassini
Digital Marketing Manager

“The TrackAd team took all our needs into account and made sure the tool collected the data we needed. TrackAd Collector saved us a considerable amount of time. And we have also improved our performance, so the time previously allocated to collection is now dedicated to analysis and decision making.”

The solutions

  • Implementation of developments to retrieve additional data, such as impressions, audience or outgoing clicks
  • Launch of 9 data collectors to cover all paid traffic sources used by Salt.ch
  • Recovery of data in different currencies

The results

  • 50 hours saved per month thanks to automation
  • 100% data reliability
  • Continuous data collection, 7 days a week, 365 days a year
Case studiesFind out more
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