Salt Mobile Automated collection of advertising investments
TurnoverCHF 1 316 million
Salt used TrackAd’s services to meet the following needs:
- Automate the collection of data from multiple external sources
- Aggregate these data daily and send them automatically in a single file
- Easily track the results of marketing campaigns of Facebook Ads, Google Ads, Bing Ads and Criteo
“The TrackAd team took all our needs into account and made sure the tool collected the data we needed. TrackAd Collector saved us a considerable amount of time. And we have also improved our performance, so the time previously allocated to collection is now dedicated to analysis and decision making.”
- Implementation of developments to retrieve additional data, such as impressions, audience or outgoing clicks
- Launch of 9 data collectors to cover all paid traffic sources used by Salt.ch
- Recovery of data in different currencies
- 50 hours saved per month thanks to automation
- 100% data reliability
- Continuous data collection, 7 days a week, 365 days a year
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