Tele2 Saving budget & time

48%
Saved monthly budget of Affiliate channel
25
Saved hours for closings
10
Saved hours of IT project management
Tele2

Sector

telecommunications

Localisation

Sweden

Turnover

$3 billion

Challenges

  • Closing with affiliates took too long, about 25 hours per month for the marketing team
  • The launch of a new traffic source was difficult due to the overload of the IT department
Tele2
Maxim Sakib
e-commerce Director

“Our collaboration with TrackAd has exceeded all our expectations. Our partnership could be summed up in 3 sentences: saving money, saving time and happiness.”

The solutions

  • On the one hand, TrackAd closing solution has made it possible to achieve quick closings with the 3 affiliate platforms used by Tele2. The additional benefits were a total control of affiliate fraud that was not identified before TrackAd was used: toolbars, cookie stuffing, and deduplication.
  • On the other hand, the use of TrackAd tag container solution has empowered the marketing team. No more need for IT support to launch a traffic source.

The results

  • 25 hours per month saved through affiliate closings
  • 10 hours per month of IT project management saved for the launch of new traffic sources
  • An average of 48% of the monthly budget of the affiliate channel saved thanks to the TrackAd anti-fraud solution
Case studiesFind out more
Increased ROAS and daily control of investments
Ekoï
Exporting marketing costs to Google Analytics
RougeGorge
Anti-fraud protection
Côté Sushi

Let’s get in touch!

Let’s have a first discussion to understand your current online acquisition challenges.