Verisure Belgium Anti-fraud protection
SectorAlarms and video surveillance
Verisure contacted TrackAd to meet the following objectives:
- Get a detailed overview of the performance of its three affiliate platforms
- Facilitate the management of monthly closings with its affiliate platforms
- Identify the different types of fraud within its affiliate programs
“The easy usability of TrackAd Affiliate allowed me to quickly take control of the closings with our affiliate platforms. The results are transparent and are referenced to the first party data – the data from our analytics solution. I also note the time I save thanks to the instantaneous leads analyse. Thank you TrackAd, the objectives set had been successfully achieved!”
TrackAd proposed to Verisure the following steps:
- Assistance in setting up the requirements for the tracking of events on the Verisure site
- Ongoing support for affiliate platforms to standardize tracking parameters
- Identification of suspicious leads through analysis of suspicious behaviour and abnormal deviations
- 37% of the commissions claimed by the affiliate platforms were saved
- 97% of leads refused to affiliate have reported cookie stuffing behavior
- 8 hours per month have been saved thanks to the automation of closings
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