Verisure Belgium Anti-fraud protection

37%

of commissions saved

97%

of cookie-stuffing

8h

per month saved
Verisure Belgium

Sector

Alarms and video surveillance

Localisation

Belgium

Turnover

€55 million

Challenges

Verisure contacted TrackAd to meet the following objectives:

  • Get a detailed overview of the performance of its three affiliate platforms
  • Facilitate the management of monthly closings with its affiliate platforms
  • Identify the different types of fraud within its affiliate programs
Verisure Belgium
Aurélie Van De Steen
Online Lead Generation Specialist

“The easy usability of TrackAd Affiliate allowed me to quickly take control of the closings with our affiliate platforms. The results are transparent and are referenced to the first party data – the data from our analytics solution. I also note the time I save thanks to the instantaneous leads analyse. Thank you TrackAd, the objectives set had been successfully achieved!”

The solutions

TrackAd proposed to Verisure the following steps:

  • Assistance in setting up the requirements for the tracking of events on the Verisure site
  • Ongoing support for affiliate platforms to standardize tracking parameters
  • Identification of suspicious leads through analysis of suspicious behaviour and abnormal deviations

The results

  • 37% of the commissions claimed by the affiliate platforms were saved
  • 97% of leads refused to affiliate have reported cookie stuffing behavior
  • 8 hours per month have been saved thanks to the automation of closings
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