The story of TrackAd
From a digital marketing agency to the publisher of a suite of software specializing in optimizing digital advertising investments: discover the major milestones of our journey.
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2012 - Creation of eStore Agency
Maximilien Jacquet, Guillaume Le Roy and Emilien Roux found eStore Agency, an agency specializing in managing performance marketing campaigns for e-Commerce websites.
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2014 - Development of an internal tool
Faced with a volume of data nearly impossible to aggregate manually and the lack of efficient tools in the market, they create an internal tool for automated collection of data environments essential for effective campaign analysis: data from analytics solutions, media platforms, and CRM tools.
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2015 - Creation of TrackAd
The decisive pivot: transitioning from a marketing agency to a SaaS solutions provider. We transform our internal tool, TrackAd (short for Tracking Advertising), into a powerful solution we offered to our clients… opening a new era of performance and innovation!
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2018 - The TrackAd suite expands
The suite now comprises four products, each addressing a specific challenge in digital acquisition: TrackAd 360, TrackAd Lead, TrackAd Affiliate, and TrackAd Collector.
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2019 - Integration into Google's Tech Partner program
A new milestone that enables close collaboration with Google as a technology partner to develop innovative and scalable solutions.
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2020 - Plug and Play
Several years of R&D were required to simplify the integration of TrackAd solutions into our clients’ tech stacks: no script, no tag, no cookie, and an integration that can be completed in 2 hours.
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2022 - European leadership
TrackAd becomes the European leader in digital advertising optimization with more than 150 clients.
A measurement layer independent of the platforms it measures
What gave birth to TrackAd has not changed in nature: acquisition data remains scattered across ad networks, analytics tools and back offices, and each source tells a slightly different story. What has changed is the scale of the problem — and the gradual disappearance of individual identifiers makes reconciliation even more decisive.
TrackAd remains an independent, self-financed company. It is a structuring choice: measuring the performance of ad networks means depending on none of them.
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