Case study

One-click budget optimization recommendations

40 +

digital campaigns aggregated in NOA

minutes to run a weekly macro analysis

100 %

clear, easy-to-implement recommendations

Industry : Retail

Location : France

The challenges

A need for a simple, effective decision-making tool to quickly identify campaign incrementality.
Accurately verifying the impact of budget adjustments, in particular by tracking CAC (Customer Acquisition Cost).
Going beyond reading dashboards by relying on intelligence that can quickly pinpoint optimization levers and opportunities, and turn data into instant decisions.

Maud Faulon Digital Traffic Manager

NOA saves us valuable time by giving us a very concrete view of our data in one place. That’s essential for quickly checking the role of our campaigns, especially as drivers of new visits. Built-in Customer Acquisition Cost (CAC) management is a major asset for our specific analyses. This enhancement, which we had requested, shows just how attentive and responsive the TrackAd teams are.

The solutions

CAC added to NOA as the primary metric, to match the advertiser’s needs for reading performance.
Performance reading in NOA to measure campaign incrementality and save significant time on data aggregation
Use of NOA’s recommendations to allocate the marketing budget and get the most value out of digital activations.