Case study

Export of marketing costs into Google Analytics

Rougegorge logo

data sources in a single interface

24/24h

automated collection 24/7 - 365 days/year

200 h

saved per year thanks to automation

Industry : Fashion and Lingerie

Revenue : 120 million euros

Location : France

The challenges

Daily automated collection of costs from 6 traffic sources: Google Ads, Facebook Ads, Criteo, Bing Ads, MoJo, Adsteroid.
Daily and automated export of data to Google Analytics.

Elise Descamps Omnichannel Traffic Manager

TrackAd perfectly addressed the challenge of collecting costs from our partner platforms and integrating them into Google Analytics. TrackAd Collector is an easy-to-implement and efficient tool that significantly saves time in monitoring advertising campaign expenses, supported by a highly responsive and effective team.

The solutions

Deployment of 6 data collectors to cover the paid traffic sources used by RougeGorge: Google Ads, Facebook, Criteo, Bing Ads, MoJo, and Adsteroid.
Implementation of advertising investment collection, including clicks, impressions, and conversions, consolidated into a simple and user-friendly interface.
For all traffic sources, data collection at the most granular level: source, medium, campaign, term, and content.
Set up the import of investments from the Adsteroid source via a Spreadsheet collector.