Case study

Addressing growth and cost optimization challenges through incrementality

+16 %

de marge brute

+54 %

du budget Acquisition libéré

100 %

des données du marketing digital centralisées

Industry : Ticketing

Revenue : 80 million euros

Location : France

The challenges

Discrepancies of 96% between the post-click views of media platforms (Google Ads, Meta, Pinterest) and the last-click view of the analytics solution.
No data consolidation within a single interface to understand these major discrepancies.
Difficulty in making budget allocation decisions due to the misalignment of impacts: highly performant according to media platforms, much less performant according to the analytics solution in last-click view.
Need to identify the origin of these discrepancies and correct them.

Alice Stiegler Marketing Activation Manager

We have been working with TrackAd on our digital marketing initiatives since the beginning of 2025. The tracking is flawless, and the features are essential for data monitoring and ROI calculation (as GA4 is less reliable). The platform is very intuitive, and we’ve had the pleasure of being supported by the TrackAd teams, who are highly responsive and always ready to help.

The solutions

Implementation of TrackAd 360 to consolidate data from all acquisition platforms and GA4
Creation of a specific KPI for calculating gross margin through a custom formula
Business support from a data expert to maximize performance and reduce costs
Full-funnel contribution analysis of different campaigns to balance the media mix and highlight consideration levers