Case study
Addressing growth and cost optimization challenges through incrementality
de marge brute
+
0
%
du budget Acquisition libéré
+
0
%
des données du marketing digital centralisées
0
%
Industry: Ticketing
Revenue: 80 million euros
Location : France
The challenges :
- Discrepancies of 96% between the post-click views of media platforms (Google Ads, Meta, Pinterest) and the last-click view of the analytics solution.
- No data consolidation within a single interface to understand these major discrepancies.
- Difficulty in making budget allocation decisions due to the misalignment of impacts: highly performant according to media platforms, much less performant according to the analytics solution in last-click view.
- Need to identify the origin of these discrepancies and correct them.
Alice Stiegler
Marketing Activation Manager
We have been working with TrackAd on our digital marketing initiatives since the beginning of 2025. The tracking is flawless, and the features are essential for data monitoring and ROI calculation (as GA4 is less reliable). The platform is very intuitive, and we’ve had the pleasure of being supported by the TrackAd teams, who are highly responsive and always ready to help.
The solutions :
- Implementation of TrackAd 360 to consolidate data from all acquisition platforms and GA4
- Creation of a specific KPI for calculating gross margin through a custom formula
- Business support from a data expert to maximize performance and reduce costs
- Full-funnel contribution analysis of different campaigns to balance the media mix and highlight consideration levers
The results :
+16% gross margin
after 6 months of collaboration
54% of the acquisition budget
freed up and reinvested in incremental revenue
100% of digital marketing data
centralized in one place
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