Case study

Analyze the performance of 17 countries in a single interface

180

hours saved a year

aggregated countries

unique interface

Industry : Food

Location : International

The challenges

The digital team at Too Good To Go decided to collaborate with TrackAd to address several key challenges:

Automate the collection of data necessary for performance analysis in acquisition across the 17 countries where Too Good To Go operates.
Automate the generation of reports, which are highly time-consuming for the digital team.
Integrate the lead conversion cycle into performance analysis to move beyond the “raw lead” perspective provided by Google Analytics, which is insufficient.
Aggregate and compare results from the 17 countries where Too Good To Go operates, despite their use of different analytical solutions, traffic sources, and CRMs.

Gaspard Strauss Head of Lead Generation

We faced challenges in identifying the sources of our leads and measuring the effectiveness of our acquisition efforts because the data was spread across different tools. Our reporting also took a lot of time and needed frequent updates. Thanks to TrackAd, we managed to aggregate data from all systems automatically, with dashboards updated daily and several hours of monthly reporting saved.

The solutions

To address these challenges, Too Good To Go utilized the following TrackAd features:

Automated collection of advertising investments across all channels in the 17 countries to analyze the profitability of acquisition campaigns on a daily basis.
API connection to Salesforce to integrate lead status and value into performance analysis.
Connector between TrackAd and Google Data Studio to feed a real-time dashboard with aggregated data from the 17 countries.

The results

180 hours

saved annually thanks to the automation of data collection and reporting, with reports updated daily

17 coutries

tracked in detail and unified in a single environment

One dashboard

A dashboard in Google Data Studio that aggregates data from all countries to provide a global view of performance by acquisition channels and sources.

Going further