67% savings
Best Western — Measuring channel incrementality for better budget allocation
Thanks to incrementality measurement, Best Western France was able to identify up to 67% of the Facebook acquisition budget to reallocate each month to higher-performing campaigns.
Read more
Case study
Increase in ROI by 110% a successful performance optimization
+110 %
ROI over the analyzed period
-47 %
COS, significantly improving overall profitability
51 %
affiliate budget saved
Industry : Baby products
Revenue : 60 million euros
Location : France
The challenges
- Maximize the efficiency of marketing investments
- Improve ROI across all campaigns
- Automate the workflow with the affiliate platform
Sylvain Caubel
Digital and CRM Director
The interface is very clear and easy to use. The Customer Success team is always available to address our business needs and provide additional analytical insights. With TrackAd, I analyze all my acquisition channels, reviewing potential areas for improvement for each one. The implementation of automatic alerts allows me to maintain active monitoring, which I did not consistently perform before. I highly recommend it. The platform offers precise and efficient performance tracking of channels, with the ability to switch between analyses very quickly.
The solutions
- Identification of the most effective channels and campaigns, enabling precise budget reallocation to high-profitability channels.
- Implementation of personalized KPI alerts to monitor the performance of main campaigns and respond quickly in case of anomalies.
- Implementation of Server to Server integration with Kwanko for real-time tracking and automatic validation of affiliate orders.
The results
+110%
ROI over the analyzed period
-47 % COS
significantly improving overall profitability
51%
affiliate budget saved
Going further
67% savings
Best Western — Measuring channel incrementality for better budget allocation
Thanks to incrementality measurement, Best Western France was able to identify up to 67% of the Facebook acquisition budget to reallocate each month to higher-performing campaigns.
Read more
LTV & ARPU tracked
BHV Marais — Tracking of new buyer cohorts, monitoring of LTV (Customer Lifetime Value) and ARPU (Average Revenue Per User)
Discover how BHV Marais measures the profitability of a marketing campaign through its ARPU (Average Revenue Per User) and LTV (Lifetime Value).
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+8% of ROI
Groupe Beaumanoir — A unified vision of performance and ROI across all 14 sites of the group
Discover how Groupe Beaumanoir centralized the management of 14 sites (Morgan, Caroll, Cache Cache, Bonobo, …) and increased its ROI by 8%.
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16% of fraud
Cdiscount — Fraud protection for the affiliation channel
Cdiscount secures its affiliate program with TrackAd: detection of 7% cookie stuffing, optimization of deduplication, and improvement of affiliate traffic quality. Discover concrete solutions for a high-performing and fraud-free program.
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Discover other case studies
67% savings
Best Western — Measuring channel incrementality for better budget allocation
Thanks to incrementality measurement, Best Western France was able to identify up to 67% of the Facebook acquisition budget to reallocate each month to higher-performing campaigns.
Read more
LTV & ARPU tracked
BHV Marais — Tracking of new buyer cohorts, monitoring of LTV (Customer Lifetime Value) and ARPU (Average Revenue Per User)
Discover how BHV Marais measures the profitability of a marketing campaign through its ARPU (Average Revenue Per User) and LTV (Lifetime Value).
Read more
+8% of ROI
Groupe Beaumanoir — A unified vision of performance and ROI across all 14 sites of the group
Discover how Groupe Beaumanoir centralized the management of 14 sites (Morgan, Caroll, Cache Cache, Bonobo, …) and increased its ROI by 8%.
Read more
16% of fraud
Cdiscount — Fraud protection for the affiliation channel
Cdiscount secures its affiliate program with TrackAd: detection of 7% cookie stuffing, optimization of deduplication, and improvement of affiliate traffic quality. Discover concrete solutions for a high-performing and fraud-free program.
Read more
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