Case study

A unified vision of performance and ROI across all 14 sites of the group

+8 %

of ROI

managed websites

100 %

of budgetary decisions

Industry : Ready-to-wear

Revenue : 3 billion euros

Location : France

The challenges

Lack of clear visibility on key indicators for all teams, limiting decision-making
Difficulty analyzing the contribution of upper- and mid-funnel levers, often underestimated compared to bottom-funnel sources, which are overvalued by Piano Analytics
Need to aggregate the performance of the group’s 14 websites (Morgan, Caroll, Cache Cache, Bonobo, …) for transversal and holistic analyses

Clara Logé Traffic Acquisition Manager

We chose TrackAd to simplify the monitoring of all our acquisition channels. TrackAd supported us in setting up the tool and connecting it with all partner platforms, and also enabled us to revisit our attribution model. Its easy navigation and well-designed features make it an indispensable tool in my daily work for tracking the performance of my campaigns.

The solutions

Creation of a specific data import from Piano Analytics with additional KPIs required by the teams
Addition of a custom indicator integrating post-view conversions, enabling teams to assess the upper- and mid-funnel impact of their campaigns
Deployment of TrackAd Hub to manage the performance of the 14 sites within a unified interface