Case study

Deployment of a multichannel strategy

new sources activated

+26 %

revenue

100 %

of data

Industry : Furniture

Revenue : 5.5 million euros

Localisation : France

The challenges

Solve tracking issues to enable the activation of new paid traffic sources
Accurately identify the real contribution of each lever in generating sales
Monitor and analyze marketing performance across two separate e-commerce sites in a centralized way

Frédéric Conter E-commerce Manager at Coreme

We have been using TrackAd for several months to manage our marketing campaigns and analyze the profitability of our advertising investments. The platform is intuitive, reliable, and provides a clear view of our performance, which allows us to make quick, informed decisions to optimize existing actions and to launch new levers/partners.
ROAS has significantly improved because we now have an impartial view of the role each of our partners plays in the dimensions of the user journey.

The solutions

An initial diagnostic phase with Google Ads campaigns to identify improvement levers
Modification of technical tracking settings and implementation of fixes in Google Analytics 4
Once the changes were applied, launch of two new levers: Meta and Kwanko
Personalized support with campaign analysis and strategic optimization recommendations
Connection of the second e-commerce site to TrackAd and deployment of TrackAd Hub to centralize data from both sites in a single interface