Case study

10 hours per month saved on media management thanks to NOA

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10 hours per month saved

monthly session

Indutstry : Tourism

Revenue : €216 million

Location : France

The challenges

Need for a decision-support tool to move from time-consuming daily analysis to efficient strategic media management
Beyond simply reading dashboards, the team needed intelligence capable of detecting anomalies and opportunities and turning data into immediate decisions
Accurately measure whether adjustments made in previous weeks actually delivered results. A “retrospective steering” tool was missing to validate or pivot the strategy

Nils Duprat Traffic Manager

NOA enabled us to achieve significant time savings by providing a global view of performance, which is essential for the weekly evaluation of our campaigns. Its impact is tangible: the tool helped us justify strategic adjustments, particularly the exclusion of branded queries from Perf Max campaigns, thereby optimizing our budgets.

The solutions

Use of NOA to generate budget allocation recommendations in one click and identify optimization levers without manual analysis.
Use of recommendations to justify budget cuts on underperforming segments (e.g., Criteo, YouTube).
Audit of the impact of past changes, making it possible to confirm the relevance of strategic decisions or correct them in real time.