Case study

A POC with strong business impact

18 %

of the acquisition budget to reinvest

+10 %

of ROAS in 2 months

20 h

of work saved per mont

Industry : Electrical and electronic appliances

Location : Belgium

Revenue : €144 million

The challenges

Identify the true contribution of each lever to overall performance
Harmonize data between media tools and Piano Analytics for a unified view
Maximize advertising return on investment during a period of budget constraints

Erjon Qazimi E-Commerce Manager

We turned to TrackAd because acquisition channels are becoming increasingly numerous and complex to monitor. The tool provides a clear overall view while still allowing us to dive into the details of each lever. This helps us quickly identify underperforming campaigns.

One of the platform’s greatest strengths, in my opinion, lies in its ability to analyze performance at a very granular level.

In practical terms, TrackAd has allowed me to save nearly one hour per day on performance analysis. In terms of profitability, we measured a gain of €7,500 over three months on the SEA side, and €1,350 on affiliation.

The tool also enabled us to detect certain poor practices, such as the presence of improperly identified branding campaigns.

The solutions

Recovery of historical data prior to the deployment of TrackAd to ensure continuity in analysis and enable period comparisons
Multichannel analysis of each lever’s contribution across the conversion journey, allowing better valuation of incremental campaigns generating additional revenue
Use of multiple attribution models to obtain a more realistic view of performance than the “Last Click” approach
Consideration of the visibility impact of mid-funnel levers to accurately assess their performance
Strategic support from a data expert to maximize performance while keeping costs under control