Case study

Increase in ROAS and daily control of investments

Ekoï logo

100 %

increase in ROAS

aggregated sales zones

-67 %

budget for Criteo

Industry : Cycling equipment

Revenue : 40 million euros

Location : Worldwide

The challenges

Increase ROAS
Monitor campaign performance from all traffic sources (Google Ads, Facebook, Criteo, Effinity) in 9 countries within a single interface
Control the performance of digital acquisition and the invested marketing budget
Save time spent on data collection and reporting for a small marketing team

Jérémy Durand E-commerce Sales Development Manager

We were experiencing issues with attribution analysis, tracking the performance of marketing channels, and data loss on Google Analytics.
First, TrackAd allowed us to be more reactive in managing acquisition channels and to increase our ROAS.
Next, by aggregating our CRM and Google Analytics data, we are now able to consolidate 100% of our revenue.
Finally, the different attribution models provide us with a clearer view of each channel’s contribution, particularly in the upper funnel.

The solutions

Import of data from multiple sources: Google Analytics, CRM solution, Google Ads, Facebook, Criteo, etc.
Creation of a customized traffic source structure with filters by sales zone, campaign type, traffic source, agency, and UTM.
Configuration of alerts for underperformance and overperformance to enable the marketing team to react quickly to ROAS variations.
Creation of a multi-country custom dashboard in Looker Studio (formerly Google Data Studio) with data from TrackAd.