

Exporting marketing costs to Google Analytics
RougeGorge
“We were experiencing problems reading attribution, tracking the performance of marketing levers and losing data in Google Analytics.
First of all, TrackAd allowed us to be more reactive in the management of our acquisition levers and to increase our ROAS.
Then, thanks to the aggregation of our CRM and Google Analytics data, we are able to consolidate 100% of our revenue.
Finally, the different attribution models allow us to have a clearer vision of the contribution of each lever, particularly in the upper-funnel.”
Let’s have a first discussion to understand your current online acquisition challenges.