Case study

Analyzing despite consent refusal

100 %

of e-commerce orders tracked in TrackAd

1 year

of historical data recovered and processed

30 %

of total orders reattributed daily

Industry : Arts and crafts

Revenue : 34 million euros

Location : France

The challenges

The cookie consent banner on Happywool’s website sharply reduced the share of traffic tracked by Google Analytics.
Happywool was seeing 30% of its orders go missing in Google Analytics. The revenue used to analyze its digital campaigns took the same hit.
Bringing these orders back into digital campaign performance had become a priority in order to make the right calls on advertising investments.

Emmanuelle Conte E-commerce Manager

We were looking for a tool that would give us a view of our e-commerce performance consistent with our actual performance, the way we had it before our analyses were truncated by consent refusal. TrackAd met that need! The analysis dashboards and comparison pages, which now contain complete information on our orders, let us run detailed analyses by source, based on combined data from our analytics solution and our CRM

The solutions

Happywool brought into TrackAd the online orders recorded in its CRM but missing from Google Analytics
Thanks to its algorithmic redistribution feature, TrackAd organized and automated the distribution of orders not tracked by Google Analytics across the various digital campaigns
TrackAd distributed the orders not tracked by GA over the previous 12 months using the same logic