Increased ROAS and daily control of investments
Ekoï
Media markt Anti-fraud protection
48%
53%
20%
Sector
consumer electronicsLocalisation
GermanyTurnover
$17 billionChallenges
- Identify fraud from affiliate platforms
- Reduce the time required for monthly closings with affiliate platforms and reporting
Vitaly Panarin
Digital-marketing Director, Russia “The volume of online fraud is constantly increasing, and we are very pleased that there is a tool to identify it and save the advertiser’s budget. We look forward to our joint cooperation and will develop it in the future.”
The solutions
- Configuration of TrackAd with all the parameters of Media Markt affiliate campaigns: commission rules, deduplication, cookie time.
- Updating the tracking code used by affiliate platforms to obtain detailed information by publisher.
- Organisation of a tripartite discussion after the first closing to clarify the causes of fraud with affiliate platforms.
The results
After the first month of work, the results exceeded expectations, and TrackAd’s effectiveness was praised by Media Markt.
- 48% of orders requested by the affiliate platforms were allocated by cookie-stuffing
- 53% of the affiliate channel budget has been saved
- 20% of digital team’s working time has been saved thanks to quick closing and automatic reporting
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