Case study

Optimization of 14 affiliate programs

30 %

in monthly savings

8 h

saved per month

countries connected

Industry : Car maintenance, tires & auto parts

Location : France, Belgium, Spain, Italy, Germany, Portugal

The challenges

Optimize costs on the affiliate channel: reduce spending on low-quality journeys and increase investment in high-quality ones.
Detect fraud in conversion paths (cookie stuffing, wrong deduplication, hidden toolbars, etc.)
Gain a centralized view of performance across all markets for the international team.

Guillaume Prostak Traffic Acquisition Manager at ATU

Understanding customer journeys has always been a key challenge for us, but we didn’t have the tools to properly analyze them. With TrackAd, we can now intuitively identify which publishers to invest in — going beyond a simple last-cookie view by taking into account all the data we have.

The tool is very easy to understand and use, and whenever there’s an issue, someone from the Customer Success team is always ready to help. In addition to gaining clearer insight into our user journeys, the order validation process has become much smoother — saving valuable time for our marketing teams.

The solutions

Creation and management of 14 monthly closings, with personalized support from TrackAd’s Customer Success team to meet the needs of local teams.
In-depth analysis of conversion paths, enabling the identification and exclusion of fraudulent orders.
Use of TrackAd HUB for a centralized view of performance across all international markets.