Son-Vidéo.com Anti-fraud protection

40%

of saved budget

24%

of orders with cookie-stuffing

14%

of orders with deduplication problems

Sector

Hi-fi and home cinema

Localisation

France

Turnover

37 millions €

Challenges

Son-Video requested the help of TrackAd Affiliate to resolve the following three issues:

Optimize its Affiliate budget by eliminating fraud and reinvest the savings on to the best performing publishers
Get an anti-fraud analysis based on first-party data from its analytics solution (Google Analytics)
Facilitate the management of monthly closings with the affiliate platform

Hugo La Hutte

Director of Development

“TrackAd Affiliate has allowed us to improve the tracking of our Affiliate channel, which is an important channel for Son-Video.com, and has also provided us with support in optimizing our Google Analytics. Thanks to the results obtained at the end of the test month, we were also able to update our affiliate tracking, which now gives us a detailed and well-structured view of the performance of each affiliate in the program.
Finally, with TrackAd we have saved a significant budget and we are now sure that we are working well with our affiliates.”

The solutions

In order to help Son-Video meet these objectives, TrackAd has implemented the following solutions:

Identification of tracking problems
Support in updating of the tracking codes on the affiliate platform side to have a detailed performance per affiliate
Configure deduplication to deprioritize free sources that compete with the affiliation
Analysis per affiliate of significant differences between the data from the affiliation platform and the analytics solution in order to track suspicions of cookie-stuffing