We use TrackAd to obtain granular analysis of our affiliate programs. This allows us to optimize this channel based on a key KPI: the conversion rate of our leads.
The platform is easy to use, and the data is clear and accessible at a glance.
Thanks to the centralization of the two affiliate platforms and the integration of lead status data from our ERP, we now have a reliable and shared view of our performance.
This transparency enables us to collaborate more effectively with our affiliate partners and make decisions based on concrete data.