Centralizing acquisition data business impact
Revenue: ~€450 million
The challenges
The lack of previous-day data and GA4’s modeling methods generated statistics that were far from reality, making daily performance management difficult and inaccurate.
Without a consolidated performance overview, teams had to navigate across multiple tools and media platforms to rebuild a global acquisition view, leading to errors and time loss.
The absence of a contribution analysis tool made it impossible to verify the incremental impact of the various digital activations.
Global acquisition manager
We implemented TrackAd to consolidate data from our different platforms into a single tool. The goal was to monitor our performance globally and more efficiently.
On a daily basis, it makes campaign management much clearer, budget decisions are faster, and we spend far less time navigating between tools.
The support from the Customer Success team is extremely valuable. However, it’s important to allocate some time upfront to properly configure the platform according to your needs.
Another positive point is that the platform evolves regularly. You can clearly see that customer feedback is taken into account and that the tool adapts to real operational needs.
The solutions
Implementation of Matomo as the analytics solution: previous-day data is available first thing in the morning, conversion journeys are accurately tracked, and results faithfully reflect reality without relying on modeled data.
Connection and centralization within TrackAd of 9 media platforms (Meta Ads, Google Ads, Bing Ads, Criteo, RTB House, TikTok, Pinterest, Snapchat, Rakuten), along with Matomo and the Magento back office, to provide a real-time consolidated multi-country view shared between the internal team and the media agency.
Automatic analysis of conversion journeys to validate orders genuinely influenced by affiliate marketing, confirmed in the back office and without fraud suspicion. The report is generated in one click, eliminating time-consuming manual reconciliation.
The results
centralized
on the Affiliate channel
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