Case study

Aggregation, incrementality, and performance: NV Gallery’s winning trio

24 %

monthly savings of the acquisition budget

month POC to demonstrate the added value of the tool

Industry : Furniture and interior decoration

Revenue : 30 million euros

Location : France

The challenges

Understand digital customer conversion paths.
Aggregate data from media platforms, Matomo Analytics, and the internal back office.
Measure real ROI and campaign incrementality to optimize investments.

Kader Benatil Chief Digital Officer

Thanks to TrackAd, we have optimized our digital acquisition. The solution gives us clear and accurate visibility into our campaign performance, helping us make more informed decisions at NV Gallery.
We now have a centralized view of our data across multiple countries and channels, allowing us to quickly identify the most effective levers and optimize our investments.
In just two months, we were able to analyze our overall media mix, streamline our spending, and reduce our acquisition budget by 24% while improving profitability.

The solutions

Retrieve historical data prior to the TrackAd launch to ensure continuity and enable 12-month analyses.
Set up TrackAd to manage multi-country activations and compare their respective performances.
Gain a holistic view of multi-country performance to optimize results at the international level.
Conduct multichannel analysis of acquisition campaigns to identify incremental levers, those to optimize, and maximize investment efficiency.