Ouihelp Monitoring the performance of lead cohorts

“We chose to integrate the TrackAd tool in a context of strong growth in acquisition and with the objective of structuring our actions and diversifying our levers. The Customer Success team understood our business challenges and was very attentive to the problems linked to our internal processes. This allowed us to set up the tool in a personalized and optimal way. With the lead funnel that now contains our personalized statuses, we can track the conversion rate of leads from one status to another. 

We’ve been using TrackAd for a few months now and it’s a real gain in efficiency on a daily basis thanks to the automation and flexibility of the reports. It saves us time and allows us to optimize our conversion rates and acquisition costs thanks to advanced analysis at both the micro level of our campaigns and at the macro level, particularly on attribution.”