Case Study

A successful POC for strengthened trust

ROAS during the analyzed period
+ 0 %
saved on Meta
€ 0 K
savings on the
affiliation budget
0 %
Industry: Workshops and crafts
Location: France and Belgium

The challenges

  • Optimize multi-channel performance
  • Understand each channel’s contribution to sales generation to refine the media mix
  • Move beyond a single “Last Click” view through attribution
Mattia Sarfati

Growth & Acquisition Manager

We started using TrackAd at a time when we no longer trusted GA4 or advertising platforms for analyzing our performance data.
We were able to integrate TrackAd to better understand the impact of every euro. Over 3 months, we saved at least €50K in Meta spend and €10K in affiliation spend.
The support is very responsive, and some features were even developed to meet my specific needs.

The solutions

  • Centralization of data from all channels, enabling a unified view of performance and quick adjustments to the most effective levers.
  • Multichannel analysis of the roles played by each lever in the conversion journey (initiation, support, autonomy, closure) helps to better value acquisition investments.
  • Multiple attribution models (linear, time decay, data-driven, Markov, etc.) allow for a more accurate reading of performance beyond the “Last Click” approach.

The results

+20% ROAS

during the analyzed period 

4 connected countries

for centralized management

80 %

savings on the affiliation budget

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