Case Study

A successful POC for strengthened trust

+20 %

ROAS during the analyzed period

€50 K

saved on Meta

80 %

savings on the affiliation budget

Industry : Workshops and crafts

Location : France and Belgium

The challenges

Optimize multi-channel performance
Understand each channel’s contribution to sales generation to refine the media mix
Move beyond a single “Last Click” view through attribution

Mattia Sarfati Growth & Acquisition Manager

We started using TrackAd at a time when we no longer trusted GA4 or advertising platforms for analyzing our performance data.
We were able to integrate TrackAd to better understand the impact of every euro. Over 3 months, we saved at least €50K in Meta spend and €10K in affiliation spend.
The support is very responsive, and some features were even developed to meet my specific needs.

The solutions

Centralization of data from all channels, enabling a unified view of performance and quick adjustments to the most effective levers.
Multichannel analysis of the roles played by each lever in the conversion journey (initiation, support, autonomy, closure) helps to better value acquisition investments.
Multiple attribution models (linear, time decay, data-driven, Markov, etc.) allow for a more accurate reading of performance beyond the “Last Click” approach.