Case study
A unified view to track the conversion rate of affiliate marketing
affiliates tracked daily
0
automated processes
0
connected affiliate platforms
0
Industry: Insurance
Location: France
Revenue: €11 billion
The challenges
- Gain a detailed view of each affiliate’s performance
- Track the conversion rate by affiliate, with a focus on converted leads
- Access a single dashboard for daily monitoring of the Affiliate channel
Romain Mandon
Digital Advertising Manager
We use TrackAd to obtain granular analysis of our affiliate programs. This allows us to optimize this channel based on a key KPI: the conversion rate of our leads.
The platform is easy to use, and the data is clear and accessible at a glance.
Thanks to the centralization of the two affiliate platforms and the integration of lead status data from our ERP, we now have a reliable and shared view of our performance.
This transparency enables us to collaborate more effectively with our affiliate partners and make decisions based on concrete data.
The solutions
- TrackAd configuration to manage a dual affiliate program
- Connection to Allianz’s ERP to retrieve lead status updates
- Customization of KPIs to accurately measure the conversion rate
- Detailed dashboard by affiliate shared with affiliate platforms and accessible in real time for unified and transparent performance monitoring
The results
261 affiliates tracked
tracked daily via TrackAd
2 affiliate platforms
now connected within a unified interface
100%
automated processes
Discover other case studies
+10% ROAS
Electro Dépôt – A POC with strong business impact
In two months of POC, Electro Dépôt increased its ROAS by 10% and identified 18% of its budget to reinvest in incremental revenue.
24 % savings
NV Gallery – Aggregation, incrementality, and performance: NV Gallery’s winning trio
Discover how NV Gallery optimizes its digital acquisition and reduces costs by 24% thanks to TrackAd
67% savings
Best Western – Measuring channel incrementality for better budget allocation
Thanks to incrementality measurement, Best Western France was able to identify up to 67% of the Facebook acquisition budget to reallocate each month to higher-performing campaigns.
+16% gross margin
See Tickets – Addressing growth and cost optimization challenges through incrementality
+16% gross margin in 6 months, and 54% of the acquisition budget reinvested in incremental growth across campaigns tracked via TrackAd
+17% ROI
alinea – Data harmonization between media platforms and the analytics solution
Discover how alinea harmonized data from its media platforms and analytics solution, reducing discrepancies by 99% and improving ROI by 17%.
+100% ROAS
Ekoï – Increase in ROAS and control of investments
Discover how TrackAd enabled EKOI to increase its ROAS by 100% and reduce its advertising investments on Criteo by 67%.
Demo
Ready to take your digital acquisition to the next level?
Meet our experts to discover what TrackAd can bring to your marketing. Spoiler alert: you have everything to gain.