Case study
Fraud protection
accuracy in affiliate tracking
0
%
budget saved Decathlon
0
%
Industry: Sports equipment
Revenue: $11 billion
Location : United Kingdom
The challenges
- Improve the accuracy of affiliate tracking
- Understand the origin of fraudulent orders
Izabella Angelova
Head of Brand & PR | Partnerships
The main goal set at the beginning of our collaboration with TrackAd was to conduct an in-depth analysis of affiliate tracking. TrackAd enabled us to improve the accuracy of our fraud analysis. It also provided the necessary reports to exclude fraudulent activities from our affiliate program.
The solutions
- Configuration of TrackAd Affiliate with Decathlon’s affiliate campaign settings: deduplication, cookie duration, commission rules
- Comparative analysis of data from the affiliate platform and Decathlon’s analytics solution to understand discrepancies
- Access to TrackAd Affiliate provided to the affiliate platform for better visibility into performance
- Regular discussions with the affiliate platform to review and analyze results
The results
100 %
accuracy in affiliate tracking, enabling the implementation of necessary actions to improve overall performance
50 %
of the affiliate budget saved, which can now be reinvested in top-performing affiliates
Discover other case studies
+10% ROAS
Electro Dépôt – A POC with strong business impact
In two months of POC, Electro Dépôt increased its ROAS by 10% and identified 18% of its budget to reinvest in incremental revenue.
24 % savings
NV Gallery – Aggregation, incrementality, and performance: NV Gallery’s winning trio
Discover how NV Gallery optimizes its digital acquisition and reduces costs by 24% thanks to TrackAd
67% savings
Best Western – Measuring channel incrementality for better budget allocation
Thanks to incrementality measurement, Best Western France was able to identify up to 67% of the Facebook acquisition budget to reallocate each month to higher-performing campaigns.
+16% gross margin
See Tickets – Addressing growth and cost optimization challenges through incrementality
+16% gross margin in 6 months, and 54% of the acquisition budget reinvested in incremental growth across campaigns tracked via TrackAd
+17% ROI
alinea – Data harmonization between media platforms and the analytics solution
Discover how alinea harmonized data from its media platforms and analytics solution, reducing discrepancies by 99% and improving ROI by 17%.
+100% ROAS
Ekoï – Increase in ROAS and control of investments
Discover how TrackAd enabled EKOI to increase its ROAS by 100% and reduce its advertising investments on Criteo by 67%.
Demo
Ready to take your digital acquisition to the next level?
Meet our experts to discover what TrackAd can bring to your marketing. Spoiler alert: you have everything to gain.