Industry: Car maintenance, tires & auto parts
The challenges
- Optimize costs on the affiliate channel: reduce spending on low-quality journeys and increase investment in high-quality ones.
- Detect fraud in conversion paths (cookie stuffing, poor deduplication, hidden toolbars, etc.)
- Gain a centralized view of performance across all markets for the international team.
Traffic Acquisition Manager at ATU
Understanding customer journeys has always been a key challenge for us, but we didn’t have the tools to properly analyze them. With TrackAd, we can now intuitively identify which publishers to invest in — going beyond a simple last-cookie view by taking into account all the data we have.
The tool is very easy to understand and use, and whenever there’s an issue, someone from the Customer Success team is always ready to help. In addition to gaining clearer insight into our user journeys, the order validation process has become much smoother — saving valuable time for our marketing teams.
The solutions
- Creation and management of 14 monthly closings, with personalized support from TrackAd’s Customer Success team to meet the needs of local teams.
- In-depth analysis of conversion paths, enabling the identification and exclusion of fraudulent orders.
- Use of TrackAd HUB for a centralized view of performance across all international markets.
The results
in monthly savings on the affiliate budget (order statuses, cookie stuffing, and poor deduplication)
saved per month thanks to TrackAd’s support
and managed through a centralized interface
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