Case study
A unified vision of performance and ROI across all 14 sites of the group
of ROI
+
0
%
managed websites
0
of budgetary decisions
0
%
Industry: Ready-to-wear
Revenue: 3 billion euros
Location : France
The challenges :
- Lack of clear visibility on key indicators for all teams, limiting decision-making
- Difficulty analyzing the contribution of upper- and mid-funnel levers, often underestimated compared to bottom-funnel sources, which are overvalued by Piano Analytics
- Need to aggregate the performance of the group’s 14 websites (Morgan, Caroll, Cache Cache, Bonobo, …) for transversal and holistic analyses
Clara Logé
Traffic Acquisition Manager
We chose TrackAd to simplify the monitoring of all our acquisition channels. TrackAd supported us in setting up the tool and connecting it with all partner platforms, and also enabled us to revisit our attribution model. Its easy navigation and well-designed features make it an indispensable tool in my daily work for tracking the performance of my campaigns.
The solutions :
- Creation of a specific data import from Piano Analytics with additional KPIs required by the teams
- Addition of a custom indicator integrating post-view conversions, enabling teams to assess the upper- and mid-funnel impact of their campaigns
- Deployment of TrackAd Hub to manage the performance of the 14 sites within a unified interface
The results :
+8% of ROI
for acquisition campaigns between H1 2024 and H1 2025
14 websites
managed in a single interface thanks to TrackAd Hub
100% of budgetary decisions
based on a consolidated post-click + post-view vision
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