Case Study

Budget optimization recommendations in one click

aggregated digital campaigns in NOA
0 +
minutes to perform a weekly macro analysis
2
clear and easy-to-implement recommendations
0 %
Industry: Retailer

Location: France

The challenges

  • Need for a simple and effective decision-making tool to quickly identify campaign incrementality.
  • Precisely measure the impact of budget adjustments, particularly through CAC (Customer Acquisition Cost) tracking.
  • Go beyond dashboard analysis by leveraging intelligence that can quickly identify optimization levers and opportunities, and convert data into instant decisions.
Maud Faulon

Digital Traffic Manager

NOA is a tool that saves us valuable time by providing a very concrete view of our data in one place. It is essential for quickly assessing the role of our campaigns, particularly as drivers of new visits. The integration of Customer Acquisition Cost (CAC) management is a major asset for our specific analyses. This enhancement, which we had requested, demonstrates how attentive and responsive the TrackAd teams are.

The solutions

  • Addition of CAC as a primary KPI in NOA to align with the advertiser’s performance measurement needs.
  • Performance analysis in NOA to measure campaign incrementality and save significant time on data aggregation.
  • Use of NOA’s recommendations to allocate the marketing budget and maximize the value of digital activations.
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The results

More than 40

digital campaigns aggregated in NOA for rapid decision-making

2 minutes

to perform a weekly macro analysis

100%

clear and easy-to-implement recommendations

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