Case Study
A successful POC for strengthened trust
savings
on the affiliation budget
on the affiliation budget
0
%
countries
connected for centralized management
connected for centralized management
0
ROAS
during the analyzed period
during the analyzed period
+
0
%
Industry: Workshops and crafts
Location: France and Belgium
The challenges
- Optimize multi-channel performance
- Understand each channel’s contribution to sales generation to refine the media mix
- Move beyond a single “Last Click” view through attribution
Mattia Sarfati
Growth & Acquisition Manager
We started using TrackAd at a time when we no longer trusted GA4 or advertising platforms for analyzing our performance data.
We were able to integrate TrackAd to better understand the impact of every euro. Over 3 months, we saved at least €50K in Meta spend and €10K in affiliation spend.
The support is very responsive, and some features were even developed to meet my specific needs.
The solutions
- Centralization of data from all channels, enabling a unified view of performance and quick adjustments to the most effective levers.
- Multichannel analysis of the roles played by each lever in the conversion journey (initiation, support, autonomy, closure) helps to better value acquisition investments.
- Multiple attribution models (linear, time decay, data-driven, Markov, etc.) allow for a more accurate reading of performance beyond the “Last Click” approach.
The results
80 %
savings on the affiliation budget
4 connected countries
for centralized management
+20% ROAS
during the analyzed period
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