Case study
Aggregation, incrementality, and performance: NV Gallery’s winning trio
monthly savings of the acquisition budget
0
%
month POC to demonstrate the added value of the tool
0
Industry : Furniture and interior decoration
Revenue : 30 million euros
Location : France
The challenges
- Understand digital customer conversion paths.
- Aggregate data from media platforms, Matomo Analytics, and the internal back office.
- Measure real ROI and campaign incrementality to optimize investments.
Kader Benatil
Chief Digital Officer
Thanks to TrackAd, we have optimized our digital acquisition. The solution gives us clear and accurate visibility into our campaign performance, helping us make more informed decisions at NV Gallery.
We now have a centralized view of our data across multiple countries and channels, allowing us to quickly identify the most effective levers and optimize our investments.
In just two months, we were able to analyze our overall media mix, streamline our spending, and reduce our acquisition budget by 24% while improving profitability.
The solutions
- Retrieve historical data prior to the TrackAd launch to ensure continuity and enable 12-month analyses.
- Set up TrackAd to manage multi-country activations and compare their respective performances.
- Gain a holistic view of multi-country performance to optimize results at the international level.
- Conduct multichannel analysis of acquisition campaigns to identify incremental levers, those to optimize, and maximize investment efficiency.
The results
Initial results observed after 2 months of POC,
with an in-depth analysis of the overall media mix
24% monthly savings
on the acquisition budget
7 connectors activated:
analytics solution and media platforms
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