Case study
Boosting Criteo campaign performance of Atlas for Men
CPO reduction
0
%
ROI increase
+
0
%
Marketing cost reduction
0
%
Industry : Outdoor clothing :
Revenue: $270 million
Location : France
Project challenges
- Reduce customer acquisition costs
- Increase ROI
- Decrease monthly investments
Marc Delamarre
CEO of the group
TrackAd has allowed us to better understand our marketing mix and the contribution of various traffic sources to acquiring new customers.
Implemented solutions
- Use of Criteo’s deduplication tag for last paid click orders to align TrackAd and Criteo data
- Segmentation of Criteo traffic into 4 campaigns, each with its own tracking code and bidding system
- Real-time collection of Criteo investments to monitor customer acquisition costs as closely as possible
- Creation of daily email alerts for over- and under-performing Criteo campaigns
- Sending of automated weekly reports to analyze detailed campaign performance.
Filtered access to TrackAd was provided for the Criteo account manager to share this information
The results in a few months
CPO reduction
0
%
ROI increase
+
0
%
Marketing cost reduction
0
%
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