Case study
10 hours per month saved on media management thanks to NOA
10 hours per month saved
0
monthly session
0
Indutstry: Tourism
Revenue: €216 million
Location : France
The challenges
- Need for a decision-support tool to move from time-consuming daily analysis to efficient strategic media management
- Beyond simply reading dashboards, the team needed intelligence capable of detecting anomalies and opportunities and turning data into immediate decisions
- Accurately measure whether adjustments made in previous weeks actually delivered results. A “retrospective steering” tool was missing to validate or pivot the strategy
Nils Duprat
Traffic Manager
NOA enabled us to achieve significant time savings by providing a global view of performance, which is essential for the weekly evaluation of our campaigns. Its impact is tangible: the tool helped us justify strategic adjustments, particularly the exclusion of branded queries from Perf Max campaigns, thereby optimizing our budgets.
The solutions
- Use of NOA to generate budget allocation recommendations in one click and identify optimization levers without manual analysis.
- Use of recommendations to justify budget cuts on underperforming segments (e.g., Criteo, YouTube).
- Audit of the impact of past changes, making it possible to confirm the relevance of strategic decisions or correct them in real time.
The results
10 hours per month
saved thanks to automated analyses
1 monthly session
to conduct a complete performance review
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