Case study
Increase orders from new customers
of orders from paid traffic sources
0
%
saved each month for data collection
0
h
increase in the share of new customers
0
%
Industry: Children’s Fashion
Revenue: $150 million
Location : Finland
The challenges
- Launch multiple new acquisition sources to drive new traffic and recruit new customers.
- Use a single data collection system.
Yulia Pantyushkina
Head of e-commerce
I had successfully worked with TrackAd in my previous position. So when I joined Reima, we decided to use TrackAd without hesitation. It’s a great pleasure to work again with the efficiency of TrackAd and its team!
The solutions
- Activation of TrackAd’s data collection tool to view marketing investments in real time by traffic source.
- Collection of data from Reima’s CRM (order status, customer type, final order value, etc.).
- With a single system, Reima can now analyze the performance of its traffic sources based on 20 KPIs, including real-time CPO and the percentage of new customers.
The results
82%
increase in the number of orders from paid traffic sources
20%
increase in the share of new customers
30 hours
saved each month in data collection
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