Case study
Deployment of a multichannel strategy
new sources activated
+
0
revenue
+
0
%
of data
0
%
Industry: Furniture
Revenue: 5.5 million euros
Localisation : France
The challenges :
- Solve tracking issues to enable the activation of new paid traffic sources
- Accurately identify the real contribution of each lever in generating sales
- Monitor and analyze marketing performance across two separate e-commerce sites in a centralized way
Frédéric Conter
E-commerce Manager at Coreme
We have been using TrackAd for several months to manage our marketing campaigns and analyze the profitability of our advertising investments. The platform is intuitive, reliable, and provides a clear view of our performance, which allows us to make quick, informed decisions to optimize existing actions and to launch new levers/partners.
ROAS has significantly improved because we now have an impartial view of the role each of our partners plays in the dimensions of the user journey.
The solutions :
- An initial diagnostic phase with Google Ads campaigns to identify improvement levers
- Modification of technical tracking settings and implementation of fixes in Google Analytics 4
- Once the changes were applied, launch of two new levers: Meta and Kwanko
- Personalized support with campaign analysis and strategic optimization recommendations
- Connection of the second e-commerce site to TrackAd and deployment of TrackAd Hub to centralize data from both sites in a single interface
The results :
+2 new sources
activated in the first three months of collaboration
+26% revenue
after 5 months of collaboration
100% of digital marketing data
centralized in a single interface
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